A practical and comprehensive introduction to eco-innovation addressed primarily to small and medium-sized enterprises (SMEs).
The Eco-Innovation observatory published last month a new practical guide to eco-innovation addressed to small and medium-sized enterprises (SMEs).
The booklet overviews emerging business opportunities eco-innovation has to offer to companies that reconsider business models, develop new products, technologies or services, or improve production processes.
The aim is to summarize key business issues, questions and lessons learnt for SMEs based on the existing resources, notably specific assessment tools, checklists and databases, as well as to present selected eco-innovation good practices.
The guide is addressed above all to companies that have not yet embarked on any eco-innovation activity, but are interested in exploring the potential offered by eco-innovation for their business or new business idea.
The publication is divided into six sections; the opening chapter introduces the concept of eco-innovation.
The focus then shifts to the key issues, challenges and opportunities of eco-innovation for SMEs including sections on:
• Business model and value proposition
• Process eco-innovation
• Product eco-innovation
• getting eco-innovations on the market
• Online resources for eco-innovation.
The guide is a useful instrument for SMEs to discover the benefits from eco-innovation, especially regarding cost savings and new market opportunities.
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