In this short interview, Steven Borncamp, Project Director of SMARTER Finance for Families, explains the success of the project and emphasises the role of H2020 financial support necessary to replicate its achievements to 11 new countries.
What is your project about?
Our project is based on the idea that setting very ambitious standards for green homes and providing financial tools to achieve them is great for citizens, industry and the whole green economy. What does our project do? We are trying to shift buyers’ mind-set from just looking at the home’s sales price to think about the total cost of ownership, including energy, health costs and also repair costs. If buyers think in these terms, they can pay less on a monthly basis and get a better, greener home with a smaller energy bill that is more comfortable and healthier. In this way, they use finance to bring resources into their project at the critical early stage in order to build correctly and they get the benefit for many years.